Judging from its grand opening extravaganza several weeks ago, the Avis Rent A Car certainly is living up to its motto, "We try harder."

There were Laker Girls signing autographs, a radio remote broadcast by 103.9 FM and the Hesperia Chamber of Commerce Ambassors who presided over the ribbon cutting ceremony.
Such fanfare is indicative of the new business's devotion to Hesperia and its customers, according to owner/operator Stan Harmon.

"I believe in service first," Harmon said. "I do anything to please a customer."

Avis is located at 15739 Main St., where competitor Enterprise Rent-A-Car was located before moving down the street. Stater Bros. is the anchor of the center.

Is there room for another car rental business in town? Absolutely, says Harmon, who serves as a full-time pastor of Apple Valley Church of Christ when he's not helping the Harmon family to run the new Avis office.

Trying harder is evident in the special services designed to meet the needs of the customer that is offered by Avis. First, he said, the Hesperia location is open seven days a week. Avis also offers insurance that allows car renters to travel throughout the continental U.S., which includes Mexico and Canada.

Avis, which customers can access via its Web site www.avis.com, also offers local pickup to Hesperia, Phelan and parts of Victorville.

A new member of the Chamber, fellow members are eligible for special perks.

"If you're part of the Chamber, you can call me day or night."

The Hesperia Avis also goes the extra mile to help non-profit organizations such as the area Boys & Girls Club and Little League.

"Call me," Harmon said.

Why did Harmon select Hesperia to open his Avis office?

"We know that the city is growing," he said. "We want to grow with the city. We're not just a rent-a-car. I love Hesperia. I want to give back to the community."

Avis is located at 15739 Main Street. For more information, call 948-3284.