When Fresh & Easy opens its doors later this summer at the intersection of Main Street and Topaz Avenue, one of the first things the new grocery store will do is give away $1,000.

The store will be making a donation to a local charity suggested by area residents. It's a standard part of the chain's rollout of new stores.

"They're always neighborhood-based. For instance, when we opened in Compton, it was the neighborhood baseball organization," said company spokesman Brendan Wonnacott. "In Simi Valley, it was a veteran's association. A lot of times, it's food banks. Basically, anyone who's a 501(c)(3)" non-profit organization.

Area residents interested in suggesting a local charity should visit the company's Web site, FreshandEasy.com, and click on the link in the purple box at the bottom of the main page.

"Basically, all the nominations come in," Wonnacott said. "They're reviewed by the store staff, who then select one to receive the check at the grand opening event."

The Hesperia location will be the first Fresh & Easy in the High Desert. Locations in Apple Valley at Apple Valley Road and Yucca Loma Road and in Victorville at El Evado Road and Palmdale Road are also planned.

Fresh & Easy Neighborhood Markets are a division of the British retail giant Tesco. The largest retailer in Britain, Tesco is the third-largest retailer in the world.

Fresh & Easy groceries are set up differently than the five Hesperia already boasts (and Target and Wal-Mart groceries on their way). The Main and Topaz location will occupy 13,900 feet, just over half the size of the city's Stater Brothers grocery stores.

Inside, the layout differs from the traditional American supermarket.

"It's designed with wide aisles and low shelves. Everything's designed to be easy to find," Wonnacott said.

About 45 percent of the products on store shelves are the Fresh & Easy store brand, featuring "no artificial flavors and colors, no trans-fats and no preservatives unless absolutely necessary.

"There's a very heavy focus on fresh prepared food, fresh food overall, fresh fruit, fresh meat," Wonnacott said. "You can get anything you need to run your household."

The Hesperia Fresh & Easy is scheduled to open this summer.

Beau Yarbrough can be reached at 956-7108 or at beau@hesperiastar.com.