Cars will likely have far fewer advertisements placed under windshield wipers this fall.

The Hesperia City Council unanimously passed an ordinance restricting handbills at their meeting Tuesday afternoon. (The meeting was moved to earlier in the day to allow council members to attend the evening's National Night Out celebrations.)

"Earlier this year, council had made comments about handbills placed on their vehicles," said Scott Priester, the city's Director of Development Services, discussing the proposed ordinance. "There really wasn't any sort of regulation that would deal with that."

So city staff got to work. The first draft was sent back by the city's legal counsel on First Amendment grounds. The revised draft was presented to the council.

"There's a separation of what's called commercial handbills and non-commercial handbills," Priester said. Political handbills or those promoting school events, for instance, will not be subject to the new rules.

"Two or three times a day, I get these on my car," said Councilwoman Rita Vogler, who owns Wonderland Travel in the busy Cardenas shopping center on Main Street. "How can anyone give permission to touch my car?"

And under the new rules, no one can. A property owner can allow someone to distribute handbills -- handing them to passersby -- on their property, but no one can place one on a motor vehicle without prior consent. In addition, handbills cannot be placed on buildings, light poles and the like.

The new ordinance takes effect on September 19.

"First time, we give a warning," said city spokeswoman Kelly Malloy. "The second time there's a $100 fee. And then each subsequent violation is $250."

The next meeting of the Hesperia City Council will be held on August 19 at 6:30 p.m. in Hesperia City Hall, 9700 Seventh Avenue.

Beau Yarbrough can be reached at 956-7108 or at beau@hesperiastar.com.