In response to the "Hesperia's plan to revitalize growth" story:


In yet another example of why the City of Hesperia after 20 years has no "big box" retail stores or any sales tax generation, this plan actually blocks businesses from setting up shop in Hesperia along the freeway. If passed in its current form, this plan will kill off the last opportunity along the 15 Freeway corridor for any realistic sales tax generation. Plans are in place to build on and off ramps on both sides of Ranchero Road at the 15 Freeway. Ranchero will be the first major off ramp for the north bound traffic at the top of the Cajon Pass and last freeway off ramp for south bound traffic going down the hill. Ranchero would be the perfect "pit stop" for people to stop and eat, shop or fuel up on their way to or from Las Vegas, the river or where ever else people travel from on the 15 Freeway. This would be similar to what Bear Valley Road is now, only less congested, if planned correctly. This is a one time golden opportunity for Hesperia. An opportunity that the people of Hesperia cannot afford or allow the City of Hesperia to waste with this no chance of succeeding plan.


How will the City's "blueprint for our future" take advantage of this prime 15 Freeway locations with north and south freeway access? How do we get some of the 215,000 cars that travel on the 15 Freeway every day to pull off at Ranchero and spend some money in Hesperia? Amazingly and with out any facts to support this theory, this plan has dedicated the 300+ acres on both sides of the 15 Freeway as Auto Sales Commercial. That's right, Auto Sales Commercial. Not regional commercial, not retail commercial but betting our sales tax future on selling new cars. The plan to "revitalize growth" and to generate sales tax for Hesperia is based on assumptions that have little or no chance of ever happening. First, those car dealers who have existing locations down the hill will have a reason to buy land and build a new car dealership in Hesperia. And second, that people on their way to and from Las Vegas are going to take the time to pull off on Ranchero to buy a new car!


The local population can't support the new car dealerships that we have now, so it will have to be the 15 Freeway traffic that will make this sales tax generating plan happen. How is this working out for Victorville with their auto center off of the 15?


When Hesperia gave Victorville the land west of the 15 at Bear Valley Road and Armargosa, many of us questioned the logic and intention of that decision. The Lowes and all of the restaurants on Armargosa now provide plenty of sales tax revenue for Victorville, not Hesperia. Drive east down Bear Valley Road and compare the Hesperia side to the Victorville side as far as businesses go. Keep going across the river and see what Apple Valley has done at Bear Valley and Apple Valley Road. Whatever Hesperia has economically tried in the past, it has not worked. Twenty years after incorporation, the people who live in Hesperia still shop and dine in Victorville and Apple Valley. The sales tax from Hesperia's residents buying in Apple Valley and Victorville does nothing to help provide public safety and services in Hesperia. It's time that the Hesperia City Council take a hard look at the City's failure to keep up with our neighbors economically, and to make sure that this plan is not a continuation of those failed policies. Apply some common sense. Ask yourself why you would pull off of the freeway on your way to Las Vegas or on your way home from Las Vegas. I don't think that any of the answers is to buy a new car.


Send this plan back to the City to let them prove that 300 acres of new car sales is the best use of the freeway corridor land. Who are the car dealers who want to build here? Have they bought the land? When will they be building their dealerships? If there are no dealerships expressing any interest, zone this property so that the freeway corridor will have real businesses along it and they will generate some much needed sales tax revenue for the citizens of Hesperia. Do the right thing for the people of Hesperia.