Nearly every item you see, wear or use is an opportunity for product branding. Just take a fictitious person named "Henry," said Mark Austin, owner of C-ME Promotions.


"So Henry wakes up in the morning," began Austin during his "A Day In A Life Of Henry" illustration during the July 10 meeting of Zank's Coffee Club at the Hesperia Christian School chapel.


"His tube of tooth paste has a logo on it, so does the tooth brush."


Next, Henry goes to his "Monday, Tuesday, etc." pill container to take his daily medicine. "Remember, it's going to be seen once a day, perhaps twice a day."


Then Henry puts on his shirt with a logo and goes to the kitchen to pour hot coffee into a cup with a logo.


"All of these things are in front of his face."


He opens the refrigerator, which has a To Do list and magnetic business cards with logos on them, and grabs some breakfast food. When he leaves for work, he puts his business papers into a satchel with a logo. When he gets into his car he is once again greeted by product branding.


"Henry knows he's Henry because he has Henry embroidered on his dash cover."


According to Austin, the story of Henry demonstrates the power of the logo, from morning to night, at home, the office and beyond.


Austin, 56, began his work career at 16 at the now defunct Alpha Beta grocery store chain. In 1987 he moved to the High Desert and opened a 7-Eleven at Main and Maple. Soon after his wife, who he has been married to for 33 years, was transferred by Alpha Beta, where the couple met, to this area.


In 1991, Austin opened a Blimpies Subs and Salads in the area, and in 1995 opened another at Main and G.


His business life took another dramatic turn in 2004 when he got into the promotion business.


"In 2005 I started working out of my house."


Next he purchased an embroidery company.


C-ME Promotions offers product branding for a number of items including address stamps, compressed T-Shirts, golf balls, wine glasses, coffee mugs and more, even poker chips.


"Brand yourself so people remember who you are. Everything you wear has a logo. Brand your business. There's hundreds of items that can be picked from."


Even a simple magnetic business card has a surprisingly long lifespan.


"Once you get something on the refrigerator it's mostly likely there forever."