These are tough times, especially for many local businesses. It's not surprising that entrepreneurs are looking at ways to bring in customers and expand their clientele base. For many, an eye-catching sign does the trick.


Often when a sign goes up, however, they will hear about it from the city's code enforcement crew. Not surprisingly, some Hesperia business owners are angry that the city is continuing to crack down on sign compliance issues.


As in most cases, there are two sides to this issue. Without any regulations, the city's signage could go haywire and the business districts could become a hodgepodge of scribbled poster board. While such signage anarchy might feel liberating to many business owners, the long-term affect could be disastrous. Hesperia's image continues to improve, and we need to continue the momentum.


It's likely, judging from the comments of longtime city Principal Planner Dave Reno, that the city is open to ideas and suggestions. After all, it's in the city's best interest to encourage a vibrant local business community. "Cha-ching" doesn't only sound good to our many hard-working business owners, but an influx of commerce also helps fuel city services.


On Tuesday, July 21 business owners and residents will get a chance to air their concerns at a public hearing at City Hall.


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Victorville is following its red light traffic camera program with the installation of Safe City video cameras to deter and catch criminals.


Ironically Victorville's announcement to install the cameras comes just after Hesperia's top cop Capt. Lance Clark announced that the Star of the West has seen a decline in major crimes.


With Victorville dealing with a myriad of difficulties perhaps the balance of power is shifting in the Victor Valley. The future of Hesperia is looking pretty good nowadays.


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Chris Lindsay, a financial advisor with EdwardJones in Hesperia, reminds investors to follow "the rules of the road."


His keys to investment success:


1. Develop a strategy


2. Stick with quality


3. Diversify


4. Invest for the long term


5. Address mistakes quickly


6. Understand risk and take steps to help reduce it


7. It's not just what you make, it's what you keep


8. Quality stocks have historically outperformed quality bonds


9. Focus on what you can control


10. Review your strategy annually