Don't let the name fool you: Beef O'Brady's will serve more than just beef.
"We're about burgers and wings and American comfort food," said James Walker, chief development officer for the Florida-based restaurant chain. The restaurant was actually christened after the nickname of a friend of the founders. "We don't try to be anything fancy, we don't try to be anything we're not. We just try to have the best food we can have."
The restaurant's first location west of the Rockies is slated to open later this year in the old Bob's Big Boy site, at 12728 Main Street. A chain that started in the Tampa area, Beef O'Brady's now has 213 stores across 21 states.
"There's really not a lot out in California that's like Beef O'Brady's," Walker said. "While you have plenty of sports bars, you really don't have any that are family friendly or value-oriented. ... We're about providing a quality sports-themed experience. Great food, but we do it in a family-friendly experience, with a value environment."
The restaurant blends traditional sports bar elements — including satellite televisions showing games from around the country, a sports score ticker and a chalk board for patrons to diagram out plays — with a kid's arcade room.
The Hesperia location is currently scheduled to be the first Beef O'Brady's in California, but it's unlikely to be the last — and it could even get beaten to the punch as first.
"We've got a lot of interest in California," Walker said. "We hope to have our first location open before the end of this year. Whether that turns out to be Hesperia or not remains to be seen."
As with the Hesperia location, franchisees are looking at converting other closed restaurants to Beef O'Brady's locations, including one in Chino Hills.
"This really looks like a market that we could do very, very well in," Walker said.
Beau Yarbrough may be reached at (760) 956-7108 or at beau@HesperiaStar.com. Follow us on Facebook at Facebook.com/Hesperia.Star.