The easiest way to get a cool car for the 2012-2013 school year may be to attend every day of high school this year.
"It's us having the opportunity to put our money where our mouth is," said Tim Watts, chief executive officer of Victorville Motors. His dealership is conducting the "It's a Gas to Go to Class" promotion for high school students attending comprehensive high schools in the Apple Valley Unified, Hesperia Unified, Snowline Joint Unified and Victor Valley Union High School districts.
"Any student in any of the nine area high schools who has perfect attendance ... gets entered to win any number of prizes."
The prizes include an iPad, flat screen televisions, scholarships, gift certificates and more. But the grand prize is a 2012 Jeep Patriot -- approximately a $24,000 value.
"Every administrative team is just over the moon over this," said Watts.
The school with the largest percentage increase in perfect attendance also gets $1,000 for the school's general fund.
Representatives of the dealership have held pep rallies at a number of the schools and a 2011 Jeep was present on the first day of school at many of the campuses, to help get students aware of what they can win, if they attend every day of the new school year.
The promotion was the brainchild of two of his sales associates, who had heard about a much less ambitious program from a customer.
"People like to do business with companies that support the community," said Watts.
It's not a lesson lost on the program's other sponsors, including Kat Country/Y-102, US Bank, Midway Home Solutions, FastSigns and the Hispanic Chamber of Commerce.
"We're committed to doing this for at least three years," said Watts. "It's not until the kids and parents get the stuff in their hands that it's real."
All the students with perfect attendance as of May 11, 2012, will be invited to a rally at the dealership, and the winners will be randomly chosen then.
"On average, area schools get about $45 per student, per day they attend. If we get even 10 more students on campus per day, we figure that's $750,000 for the community's schools" this school year, Watts said.
Beau Yarbrough may be reached at (760) 956-7108 or at beau@HesperiaStar.com. Follow us on Facebook at Facebook.com/Hesperia.Star.