Willie Boyle has been here before.


Twenty years ago today after working for 15 years in a job he didn't like Boyle took a chance on hope and opened Roll Over Beethoven's music store on Main Street. And just like '09, '89 was not the best of years either.


"I started the store in a recession," said Boyle, a surprisingly young-looking 56.


Unlike two decades ago when the rough times were just beginning, however, today's economy has been floundering for a few years.


"Right now we're just trying to ride out the storm. It's been a year or so. It's really down."


But Boyle only knows how to do what he has always done, which has resulted in one of Hesperia's longest-lasting independent businesses:


"I listened to my customers."


In fact, Boyle, a 1971 graduate of Victor Valley High School who didn't start playing music himself until he was 21, depended on his customers' expertise to point him in the right direction.


" I didn't know what I was doing. They'd say, 'Why are you selling these? You should be selling these.' It was just like that. I kept saying, 'I don't know. I don't know.'"


With his father's help, Boyle opened his first location on the south side of Main Street near 5th Avenue.


"Believe or not we carried Hyundai guitars."


Business was growing, so after a few years Boyle and a florist on the other side of the street swapped leases. The larger space, where Roll Over Beethoven's has been ever since, has several rooms for merchandise and lessons, and other areas provide space for some of the area's best musicians to give lessons.


"Now we carry Peavey, Conn, Selmer, Gretch and Ibanez. We carry a little bit of everything. We just carry more of it."


Through the years, the store has carried whatever musicians and parents of young instrumentalists want to buy. In the fall, when students are back in school, the store concentrates on band instruments.As the holidays approach, they focus on drums, guitars, basses and the like.


"We just follow the seasons."


But the cornerstone of Roll Over Beethoven's is customer service, which is provided by Boyle and two longtime staffers Tom Boyles (no relation to Boyle) and Nate Cross.


"We're pretty helpful," Boyle said. "Some people come and hang [out]."


After high school, Boyles worked at a local grocery store "and hated every minute of it."


Fifteen years of that line of work took a toll on him.


"My feet hurt," he said. "My back hurt."


So Roll Over Beethoven's 20-year run is especially gratifying to Boyles.


"It's been good. It's been really good. I've been very lucky."


While he can't predict he'll be here another 20 years, Boyle is happy to provide music instruments and services to his loyal customers. Today he knows he's in the right place.


"I hope to be here when I'm 80," Boyle said. "I have no desire to retire. I have no desire to do something else. I like coming to work."


Roll Over Beethoven's will hold a 20th anniversary celebration from 11 a.m. to 3 p.m. on Saturday, Nov. 14. The store is located at 16130 Main St., Hesperia. For more information, call 760-244-8822.