You're not likely to see any campaign billboards or hear any radio ads advertising Dennis De Hay's bid for a seat on the Hesperia City Council. But you might well see one of his advertisements.

"You'll see some magnetic signs on a few cars around town and hopefully you're going to see some of my t-shirts around," he said Thursday.

De Hay is betting the odds with his shirts: The retired phone company worker has printed up about 150 t-shirts, many of which he's already given out.

"I've got a couple of people that e-mail me daily [about] where my shirt was seen. So I know their whole agenda for the day."

De Hay's t-shirts spell out his platform: "Old time values, common sense, patriot"

"'Old time values' is a matter of you give your word, you stand by it. It means something," he explained. "You handle other people's money more carefully than you handle your own. And you try and look out for your neighbor."

De Hay sees numerous examples of current elected officials not living up to his ideals.

"I look at the new city hall. I see a whole bunch of expensive, useless trees -- the palm trees. They spent probably two to three yearly wages on these trees and we live in a desert. What would be [the] matter with putting natural plants there? I think it would have looked really pretty."

But he would have spent a bit more money on Civic Plaza Park, behind city hall.

"They built a beautiful park behind city hall. No restrooms. This is not using common sense," he said. "They should have maybe planted bigger bushes."

For the most part, though, he wants to see the city trim expenses and to increase revenue by "taking roadblocks out of the way" of attracting more businesses to the city.

"I think a little more common sense could be used, and we'd save a lot of money," De Hay said.

Even the council's recent discussion of a potential half-cent sales tax hike -- which ended up being voted down -- was done in a wasteful manner, as far as De Hay is concerned.

"In this economy, nobody's going to go for a tax increase. Nor should they. And a lot of money was spent to an outside firm to tell them to go for it [and put it on November's ballot] or not go for it, when I thought the five elected people should have been making that decision, not spending thousands of dollars for someone else to make it."

That's something he says he'd do, if elected.

"I'll vote for what I think is best for the citizens of Hesperia. And I'll try and use common sense in doing that. I'll try to use old time values when I'm thinking about spending their money."

Beau Yarbrough can be reached at 760-956-7108 or at Follow us on Facebook at