HESPERIA — A spring-like morning greeted a large group of community leaders as they attended the ribbon-cutting ceremony for the new Pieology pizzeria in Hesperia.
Hesperia Mayor Bill Holland told the Daily Press that the new restaurant, located across the parking lot from the Wal-Mart Supercenter in the Hesperia Marketplace Shopping Center, “sends a big message.”
“The opening of Pieology tells developers and industry leaders in the commercial sector that Hesperia is open for business,” said Holland. “The new store also sends the message that Hesperia is a great value. We’re already seeing that developers want to be a part of what is happening in our city.”
Pieology sits on the corner of Main Street and Escondido Avenue, in an almost 13-acre retail center that has recently seen the opening of Petco, Hesperia Speedwash and nearly a dozen other new businesses.
Red Hat Ladies Pat McGill and Mary Trombi, both from Spring Valley Lake, said they’ve never eaten at Pieology, but have heard wonderful things about the eatery.
“We live in Spring Valley Lake, but Hesperia is in my heart and we want to support the Hesperia Chamber of Commerce and Pieology,” said McGill, also known as the Queen Mother of her group, which is part of the popular women's organization. “We can’t wait to try the pizza.”
After the ribbon cutting, which happen to fall on National Pizza Day, the group enjoyed personal, handcrafted, artisan-style pizza pies, loaded with as many topping as they wanted.
Councilmen Russ Blewett and Mike Leonard were the first ones to bite into their pizza, as Pieology co-owners Tiann Wong and Stanley Poon spoke to each guest, delivered pies to each person and wiped down tables.
“My wife has eaten at the Pieology in Apple Valley, but this is my first time,” said Leonard, as the aroma of his pizza began to drift. “I love thin crust and I like how we can design our pizza the way we like it, they place it in the oven and it’s ready in five minutes.”
About an hour after the ribbon cutting, several large groups of seniors, business women and utility workers entered the new store and placed their orders.
Wong told the Daily Press that the Hesperia store is the second Pieology venture in the High Desert for the owners, with the Apple Valley pizzeria opening in April near the corner of Bear Valley and Apple Valley roads .
“We’ve been a part of nine store openings, but each one is exciting for us and for the community,” Wong said. “Based on what we’ve seen in our stores, the High Desert was the right place to open Pieology.”
The Hesperia store opened last month with a pair of special team member training days that also served as fundraising events for the Victor Valley Rescue Mission and Pets Forever Found.
“Our first opening day was Jan. 30 and we’ve served a lot of guests since then,” Poon said. “We’ve had a lot of first-time customers, with many of them thanking us for opening in Hesperia because it’s convenient for them.”
As the group continued to eat their pizza pies and converse, many said they were impressed by the positive and inspirational quotes that were displayed on the walls.
Quotes included, “A life is not important except in the impact it has on other lives,” by Jackie Robinson and, “Faith, hope and love, but the greatest of all of these is love,” from the Bible.
Wong said Pieology is a “faith-driven” organization, with a mission to serve a great product in a “fast-casual” atmosphere while trying to encourage its team members and impacting the surrounding community.
Pieology is located at 13325 Main St. For more information, visit www. pieology.com.
— Rene Ray De La Cruz may be reached at 760-951-6227, RDeLa Cruz@VVDailyPress.com or on Twitter @DP_ReneDeLaCruz.